Our Story

Dig was born out of something deeply personal. A moment where resilience met purpose.

My daughter, Nellie, started playing volleyball during one of the hardest times in her life. She was facing a storm of challenges: extreme family loss, anxiety, depression, asthma, scoliosis and other life struggles that would make most people want to sit the bench, but instead, she rallied.

What started as a sport quickly became something more. Volleyball gave her a place to belong, to push herself, to fail and still show up again. Every DIG, every dive, every comeback...it became symbolic of her own fight off the court. She wasn't just playing to win points, she was playing to prove to herself that she could RALLY, no matter what.

THAT IS WHERE DIG WAS BORN.

"BUILT FOR THE RALLY" isn't just a tagline. It's a mindset inspired by her fight, and by every person who refuses to give up when life hits hard. It is for athletes, parents, coaches, and anyone who has ever had to find their breath mid-battle and keep going.

WE DON'T QUIT. WE DIG DEEP. WE RISE, WE FALL AND WE RALLY - TOGETHER.