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Why DIG?

Because it was born in the storm.

DIG is for the ones who fight when no one’s watching.

For the quiet comebacks. The rally that means something.

It’s resilience you can wear.

DIG is a volleyball inspired (BUT made for everyone!) brand rooted in grit, resilience, and rallying, on and off the court. We create meaningful apparel for athletes, sports parents, coaches and anyone living life on the edge of a hustle.

Our mission is to empower people who refuse to quit. To represent strength in setbacks, wins in the grind, and beauty in the battle.

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OUR STORY

DIG was born out of something deeply personal. A moment where resilience met purpose.

My daughter, Nellie, started playing volleyball during one of the hardest times in her life. She was facing a storm of challenges: extreme family loss, anxiety, depression, asthma, scoliosis and other life struggles that would make most people want to sit the bench, but instead, she rallied.

What started as a sport quickly became something more. Volleyball gave her a place to belong, to push herself, to fail and still show up again. Every DIG, every dive, every comeback, it became symbolic of her own fight off the court. She wasn't just playing to win points, she was playing to prove to herself that she could RALLY, no matter what.

THAT IS WHERE DIG WAS BORN.

"BUILT FOR THE RALLY" isn't just a tagline. It's a mindset inspired by her fight, and by every person who refuses to give up when life hits hard. It is for athletes, parents, coaches, and anyone who has ever had to find their breath mid-battle and keep going.

WE DON'T QUIT. WE DIG DEEP. WE RISE, WE FALL AND WE RALLY - TOGETHER.

D I G

D - DEFINE

Define your game. Define your grind. Define your goals. Every player, coach and parent brings something unique. DIG celebrates that.

I- INSPIRE

Inspire your team. Inspire your community. Inspire the next generation of athletes through hustle, heart and respect.

G - GRIND

Because you don't get better by standing still. This brand is for the players in the gym before school, the parents who do everything they can to make it so their kids can play the sport they love and the coaches who selflessly devote hundreds of hours to teaching kids incredible life lessons.

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